KARACHI: Tarzz, Pakistan’s leading high-street brand, is welcoming spring with the launch of the ‘Aaye Mosam’ collection as part of a brand new line, ZYRA. Tarzz’s forte lies in its original designs and premium quality fabric and ZYRA stays true to this identity, while catering to the everyday needs of the Tarzz customer.
‘Aaye Mosam’, ZYRA’s first ever collection, sets the bar for affordability with prices starting at Rs 750. With spring unfolding across the country, the fabric dabbles with a color palette dominated by fresh summer hues that are set off by bright pops of color and complemented by varied textures and embroideries. The range of fabrics vary from single pieces to two- and three-pieces and head-turning floral prints have been conceived keeping the changing season in mind.
The collection’s aesthetics are diverse, with designs catering to the varying tastes of Tarzz’s clientele. The ZYRA woman will be comfortable in her own skin and yet, will have no trouble looking unique and standing out!
Adnan Ahmed Khan, Chief Commercial Officer says, “We are excited about extending our product range to ZYRA. Tarzz’s stronghold has always been its distinctive design sensibility merged with vigilant quality control and very competitive prices. ZYRA is modern and very wearable and we are sure that it will add value to the shopping experience of the Tarzz customer.”
Rana Sohaib, Head of Marketing & Ecommerce Tarzz & ZYRA, says, “ZYRA stands out in this cultured market with its quite attractive price points while filling the needs staying to date with fast changing fashion trends. The urge looking good yet pay less has made us to bring ZYRA to life, indeed the journey has been challenging but was full of bright ideation and hard work from the entire team i.e from designs to product development and from sales to marketing itself.”
The ZYRA range has been unveiled at the Tarzz store in Dolmen Mall, Clifton. The event was attended by fashion connoisseurs and well-know TV personalities like Sarah Khan, Anum Fayyaz, Hina Altaf, Sumbul Iqbal along with few young and beautiful models all catching the eye in designs from the ZYRA unstitched collection. Bloggers and social media influencers at the launch gave their insights on ZYRA and special discounts were offered to customers.
The event truly was a celebration of spring, staying true to the collection’s name, ‘Aaye Mosam’! The event and PR was handled by Take-II.